Digital Advertising: Facebook, Google, YouTube & Instagram

About This Course

• LO1 Compare the uses and features of various social media platform
• LO2 Comply with rules and regulations including copyrights and IP rights when using social media
• LO3 Execute social media marketing campaign in accordance with social media plan and in a timely manner
• LO4 Monitor and evaluate social media performance and effectiveness

What You’ll Learn

Proactively seek and evaluate innovative marketing opportunities to enhance customer engagement while adhering to legal and ethical practices for use of social media.

Relevant Job Role(s)

Social Media Executive / Manager, Digital Marketing Executive / Manager, Public Relations Executive / Manager

Minimum Entry Requirement

Our target audience are those who are 21 years old and above and are currently working in social media related work scope for 0-3 years. The required skills and knowledge for this course are as follows:

• Minimum Secondary Level and/or able to read, listen and speak of English to a proficiency level equivalent to Employability Skills System (ESS) Literacy Level 4; and count to a proficiency level equivalent to Employability Skills System (ESS) Numeracy Level 4
• Able to operate a personal desktop computer / laptop with intermediate computing and applications skills
• Able to have an understanding and working knowledge of social media process
• Be motivated to learn

Certification

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and the SkillsFuture WSQ Statement of Attainment under the National Infocomm Competency Framework (NICF).