Selling on Online Marketplaces – Ecommerce Platform Setup, Marketing Strategies, Operation and Analytics

The course will equip learners with the knowledge and skills to effectively drive the set up and growth of ecommerce sales via existing ecommerce platforms for their organisations. The primary performance gaps that will be covered will be:

1. the considerations and planning that are required when setting up an e-commerce business/presence
2. how to choose the suitable platform partner to sell on
3. how to handle transactions, fees, listing and shipping on the platform/s chosen
4. how to employ different marketing tools to drive outreach and conversion rates
5. how to track conversion rates and success of marketing campaigns in order to refine e-commerce campaign goals, targets and tactics

This course will address the above performance gaps identified with a focus on empowering participants to take on the various aspects of ecommerce for their organisations as the sole responsible person – as is required by most organisations in their hiring postings.

At the end of the course, participants should be able to:

• LO1. Build the business case for going into e-commerce
• LO2. Choose the right platform partner (e.g. Lazada, Shopee, Qoo10) to sell on
• LO3. Set up their business’s presence and users on the chosen platform
• LO4. Set goals, budgets, routines and activities for the business on the chosen platform
• LO5. Handle platform transactions and fees
• LO6. Ship out customers’ orders in the system
• LO7. List products effectively to improve conversion rates
• LO8. Employ different marketing tools built into different platforms
• LO9. Manage the company’s social media presence in relation to the e-commerce efforts
• LO10. Track conversion rates and success of online marketing campaigns
• LO11. Refine e-commerce campaign goals, targets and tactics

What You’ll Learn

Many traditional SMEs or start-ups have difficulties reaching out to customers online. Instead of building a website and spending huge amounts of energy and time on marketing it, traditional businesses and start-ups can leverage on the existing customers of online platforms. This course will empower participants to develop detailed e-Commerce campaigns centred around existing e-commerce platforms (Lazada, Shopee and Qoo10) and their built-in marketing and analytic tools. Participants will also have the flexibility to choose one particular platform they wish to focus on during the course (this is to encourage them to set out real and actionable plans for setting up their own e-commerce presence beginning with one platform first immediately after the course).

Relevant Job Role(s)

eCommerce Executive, eCommerce Manager

Minimum Entry Requirement

Learners are expected to:

• Have at least 1 year of working experience in a commercial company (preferably in sales and marketing)
• At least 1 GCE ‘N’ Level Pass
• Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 4
• Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 4
• Be proficient users of either a Windows or Apple laptop

*Learners who do not qualify in terms of education but have the relevant working experience will be admitted on a case-by-case basis, subject to approval by the Management Representative (MR).

Certification

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).